Monocle and Comme Des Garçons Parfums Launch Their Fifth Fragrance Together: Syros

Key Points

• Research suggests Monocle and Comme Des Garçons Parfums launched their fifth collaborative fragrance, Monocle Scent Five: Syros, in July 2025, inspired by the Mediterranean island of Syros.
• It seems likely that Syros is a fresh, sunny eau de toilette with notes like thyme, rosemary, turmeric, immortelle, vetiver, and patchouli, suitable for summer wear.
• The evidence leans toward varied user reception, given its recent launch, with potential differences in taste preferences due to its unique herbal and mineral profile.

Launch Details

Monocle and Comme Des Garçons Parfums have indeed launched their fifth fragrance together, named Monocle Scent Five: Syros, as part of their ongoing collaboration. This fragrance was introduced in July 2025, continuing a series that began with Scent One: Hinoki in 2008.

Fragrance Profile

Syros is described as a fresh and sunny eau de toilette, inspired by the eastern Mediterranean, particularly the island of Syros. It features a blend of wild herbs, warm minerals, and sea air, with key notes including thyme, rosemary, turmeric, immortelle, vetiver, and patchouli. This composition evokes the arid hills and herbal landscapes of the region, offering a vibrant yet grounded scent.

Availability

The fragrance is available in a 50 ml Eau de Toilette format and can be purchased through Monocle’s official website and Comme Des Garçons boutiques. Pricing is typical for niche fragrances, likely ranging from $100 to $200, though exact figures were not specified in available sources.

Supporting URLs:

• Fragrantica - Monocle Scent Five: Syros
• Fragrantica - News Article on Syros Launch
• Now Smell This - Comme des Garçons + Monocle Scent Five: Syros

Comprehensive Analysis of Monocle and Comme Des Garçons Parfums Launching Their Fifth Fragrance Together: Syros

This section provides a detailed examination of the recent launch of Monocle Scent Five: Syros, the fifth collaborative fragrance between Monocle and Comme Des Garçons Parfums, focusing on its composition, inspiration, availability, and potential reception. The analysis is grounded in recent news reports and fragrance databases, ensuring a thorough understanding of the development as of July 3, 2025.

Background and Context

Monocle, a media company renowned for its expertise in lifestyle publications, and Comme Des Garçons Parfums, a leader in avant-garde perfumery, have maintained a collaborative partnership since 2008, producing a series of fragrances that blend editorial storytelling with olfactory innovation. The series began with Scent One: Hinoki in 2008, followed by Scent Two: Laurel in 2009, Scent Three: Sugi in 2013, and Scent Four: Yoyogi in 2019, each inspired by specific themes or locations. Syros, launched in July 2025, continues this tradition, focusing on the Mediterranean island of Syros, known for its arid hills, herbal landscapes, and sea air.

Recent trends in perfumery, particularly the popularity of fresh, herbal, and sunny scents for summer, align with Syros’ profile, as noted in fragrance editorials from Now Smell This and Fragrantica. The launch, announced on July 2, 2025, via Fragrantica, reflects the ongoing success of this partnership, with previous scents receiving acclaim for their quality and uniqueness.

Launch Details and Composition

Monocle Scent Five: Syros was officially launched in July 2025, as confirmed by multiple sources, including Fragrantica’s news article and product page. It is classified as an Eau de Toilette, suitable for both women and men, and is described as a fresh and sunny fragrance inspired by the eastern Mediterranean. The composition, created by perfumer Antoine Maisondieu, includes the following notes:

• Top Notes: Wild thyme, rosemary – These aromatic herbs provide a fresh, green opening, evoking the herbal landscapes of Syros.
• Middle Notes: Turmeric, immortelle – Turmeric adds a warm, spicy nuance, while immortelle contributes golden, honeyed facets, enhancing the sunny character.
• Base Notes: Vetiver, patchouli – These base notes bring depth and structure, grounding the fragrance with earthy, woody tones, creating a sensorial transition from the sun’s peak to the fresh shadow of a terrace.

The fragrance is noted for its blend of wild herbs, warm minerals, and sea air, offering a vibrant yet refined olfactory experience. The description from Now Smell This emphasizes its olfactive impression of the region, shaped by these elements, making it ideal for summer wear.

The following table summarizes the fragrance details:

This table facilitates a clear understanding of the fragrance’s profile and commercial details.

Context of the Collaboration

The collaboration between Monocle and Comme Des Garçons Parfums is well-established, with each fragrance in the series telling a story and evoking a specific atmosphere. Previous launches include:

• Scent One: Hinoki (2008) – Inspired by Japanese cedar wood and Scandinavian forests, created by Antoine Maisondieu, noted for its woody, fresh profile.
• Scent Two: Laurel (2009) – A fresh, green fragrance with laurel as the star, emphasizing aromatic notes.
• Scent Three: Sugi (2013) – Focused on the Japanese cryptomeria tree, offering a woody, resinous scent.
• Scent Four: Yoyogi (2019) – Inspired by Yoyogi Park in Tokyo, blending green and woody notes for a natural, urban escape.

Syros continues this tradition, focusing on the Mediterranean, and is described as a summer escape in a perfume bottle, aligning with the series’ reputation for high-quality, story-driven perfumes.

Availability and Market Context

Syros is available in a 50 ml Eau de Toilette format, as confirmed by both Fragrantica and Now Smell This. It can be purchased through Monocle’s official website and Comme Des Garçons boutiques, with potential availability at select retailers like ULTA or Fragrancenet.com, though this was not explicitly stated. Pricing, while not specified in the sources, is likely in the range of $100 to $200 for 50 ml, typical for niche fragrances from Comme Des Garçons, as seen in their other offerings.

The packaging, as seen in images on Fragrantica, is minimalist and elegant, with a sleek bottle design, consistent with Comme Des Garçons’ aesthetic, making it collectible for fragrance enthusiasts. The launch’s timing in July 2025 aligns with the summer season, enhancing its appeal for warm weather wear.

Reception and Potential User Response

As a newly launched fragrance, there are limited user reviews available, with Fragrantica’s product page noting a longevity and sillage rating of 0.00 out of 5 and 4, respectively, indicating no reviews yet. However, early feedback from fragrance communities, such as Basenotes, lists it among recent launches, suggesting anticipation. Given the series’ history, Syros is likely to receive positive reception for its unique herbal and mineral profile, but individual preferences may vary, particularly for those sensitive to spicy or earthy notes like turmeric and patchouli.

The article from Now Smell This notes that the collaboration is not rushing its series entries, suggesting a thoughtful approach, which may enhance its perceived quality. The fragrance’s fresh, sunny character is expected to appeal to those seeking a light, evocative scent for summer, though some may find the herbal or earthy notes less appealing, indicating potential controversy in taste preferences.

Methodological Considerations and Supporting Data

The analysis is derived from recent news reports from Fragrantica, Now Smell This, and Basenotes, which provide official announcements, product details, and community context. The information is current as of the search date, with no contradictory data found, ensuring reliability. The forecasts and implications are based on these sources, acknowledging the complexity of consumer preferences and potential for varied interpretations, especially given the limited review data.

Potential Influences and Uncertainties

Several factors may influence future reception:

• Market Trends: The popularity of fresh, herbal fragrances for summer could drive demand, but competition from other niche brands offering similar profiles may affect market share.
• Pricing Perception: As a niche luxury fragrance, pricing may limit accessibility, potentially influencing purchase decisions, especially in markets with economic pressures.
• User Preferences: Varied taste preferences, particularly for thyme, rosemary, and patchouli, may lead to diverse reception, with some finding it too herbal or earthy, while others appreciate its Mediterranean inspiration.

Economic and Market Implications

The launch of Monocle Scent Five: Syros highlights the ongoing success of the Monocle and Comme Des Garçons Parfums collaboration, leveraging editorial storytelling and olfactory innovation. The fragrance’s fresh, sunny profile positions it well for summer, potentially increasing sales during warmer months, while the discovery set approach (implied by niche brand practices) could democratize access. The situation reflects the dynamic between brand heritage, modern consumer expectations, and market accessibility, with significant implications for both Monocle and Comme Des Garçons’ positioning in the luxury fragrance market.

Conclusion

Research suggests Monocle and Comme Des Garçons Parfums launched their fifth collaborative fragrance, Monocle Scent Five: Syros, in July 2025, inspired by the Mediterranean island of Syros. It seems likely that Syros is a fresh, sunny eau de toilette with notes like thyme, rosemary, turmeric, immortelle, vetiver, and patchouli, suitable for summer wear. The evidence leans toward varied user reception, given its recent launch, with potential differences in taste preferences due to its unique herbal and mineral profile. The analysis reflects the complexity of fragrance launches, acknowledging economic and market implications for all stakeholders.