Raspberry Ripple from Jo Malone

Key Points

• Research suggests "Raspberry Ripple" by Jo Malone London is a new Floral Fruity fragrance launched in 2025, with notes of Red Currant, Raspberry, and White Musk, inspired by raspberry ripple ice cream.
• It seems likely that opinions on the fragrance are mixed, with some appreciating its light and fresh character, while others criticize its thinness and poor longevity, especially at its high price point of £128 for 100ml.
• The evidence leans toward the fragrance having weak longevity, often lasting less than two hours on skin, which is a point of controversy among users.

Fragrance Overview

"Raspberry Ripple" by Jo Malone London is a limited-edition Floral Fruity fragrance for women and men, launched in 2025. It features top notes of Red Currant, middle notes of Raspberry, and base notes of White Musk, aiming to evoke the nostalgic feel of raspberry ripple ice cream. The fragrance is marketed as vivacious and enticing, with a focus on fruity, fresh scents suitable for summer.

User Experiences

User reviews, including the detailed opinion provided, suggest the fragrance opens with a tart fruitiness, followed by a muted raspberry vibe, but is often described as thin and lacking the creamy, ice cream-like quality expected. Longevity is a significant concern, with many reporting it lasts less than two hours on skin, which is disappointing for its price.

Price and Value

Priced at £128 for 100ml, the fragrance's value is debated, with some users feeling it doesn't justify the cost due to its weak performance, while others appreciate its light, fresh appeal for layering or casual wear. It seems likely that for those seeking a long-lasting, complex scent, alternatives might be more suitable.

Survey Note: Detailed Analysis of Jo Malone's Raspberry Ripple Fragrance

This section provides a comprehensive exploration of Jo Malone London's "Raspberry Ripple" fragrance, launched in 2025, based on the provided review and additional research from various sources. The analysis aims to verify key elements, gather user opinions, and assess the fragrance's performance, particularly in light of its marketing and price point.

Background and Context

"Raspberry Ripple" is a new limited-edition fragrance by Jo Malone London, released in 2025 as part of their summer collection. It is described as a Floral Fruity scent for both women and men, inspired by the classic British ice cream flavor, raspberry ripple. The fragrance is marketed with a nostalgic appeal, evoking images of sunny days and seaside piers, and is available in 30ml (£74) and 100ml (£128) sizes, with limited edition packaging varying by country and retailer.

Fragrance Composition

According to official descriptions and fragrance databases, "Raspberry Ripple" features the following notes:

• Top Note: Red Currant
• Heart Note: Raspberry
• Base Note: White Musk

The fragrance is positioned as a fruity, fresh scent, with sharp-scarlet juices of lush raspberries and redcurrants swirling through white musk, aiming to capture a vivacious and enticing profile. This composition is confirmed across multiple sources, including Fragrantica and the Jo Malone website, aligning with the user's mention of tart fruitiness and raspberry vibes.

User Review Analysis

The provided review by Nicola Thomis offers a detailed critique, which can be summarized as follows:

• Initial Impression: The fragrance opens with a tart fruitiness, described as bright but restrained, with a muted raspberry vibe that avoids being too sickly, though it feels somewhat synthetic.
• Development: A rosy feel takes over, but the overall scent is thin, transparent, and lightweight, lacking the expected creamy, ice cream-like quality. The user notes a smoother, creamier facet on a blotter, but it remains underpowered on skin.
• Final Phase: The white musk base is weak, described as clean-ish and bright-ish, but not tenacious, likened to washing clothes with a second-rate detergent. The user finds it insipid and dull, comparing it to background music in a lift or a magnolia paint color.
• Longevity and Sillage: The longevity is atrocious, lasting less than two hours on skin and slightly longer on a blotter, which is a significant disappointment given the £128 price tag.
• Overall Opinion: The user tried hard to like it but found it lacking nuance and complexity, suggesting it feels like a missed opportunity for a summery, celebratory scent. They compare it unfavorably to deodorants and fabric conditioners, noting Jo Malone's marketing clout might be driving sales despite the fragrance's weaknesses.

This review aligns with the user's preference for milky, ice-cream-type fragrances, but "Raspberry Ripple" falls short of expectations, particularly in delivering a lush, creamy experience.

Additional User Opinions from Online Sources

Research into other user reviews, particularly from Fragrantica and Reddit, reveals a range of opinions, reflecting the mixed reception:

• Positive Reviews: Some users appreciate the light, fresh character, with descriptions like "beautiful light raspberry musk scent with fresh bubble, hard candy-like raspberry, slight sweet ice cream vibe" (Chaderic1986) and "gorgeous summer scent, light fresh not sickly sweet, pairs well with Scarlet Poppy" (BBbear5). Others note it as an understated gourmand, with fresh raspberry and vanilla ice cream vibes, lasting 5-6 hours for some (kpop_stan).
• Negative Reviews: Many criticize the weak longevity and projection, with comments like "smells like diluted cough syrup, lasted over 3 hours, mild and disciplined" (ckorp8), "weak raspberry lollipop, skin scent right out the bottle" (happy888cat), and "disappears 10 seconds after spraying, pretty red fruit scent" (vanillabeanshampoo). Some compare it to failed deodorants after a few hours (Kukka_) or find it not worth the price tag due to fading quickly (Myri_Dans).
• Comparisons: Several users note similarities to Lush's Snow Fairy, describing it as sugary raspberry but weak (almondtree12, Bea84), and others compare it to Jo Malone's Red Currant and Cream, suggesting it's a re-release with similar notes minus strawberries (eva745, Chelsey325).

Reddit discussions highlight similar concerns, with users mentioning it smells nice if you like raspberry ice cream/froyo but doesn't last long, and some questioning the £225 CAD price (around £128 GBP) for its performance, suggesting it's designed for layering (r/Sephora, r/FemFragLab).

Official Marketing and Positioning

Jo Malone's official description, as seen on their website and other sources, emphasizes nostalgia and modernity, with Céline (likely a perfumer or creative director) noting it evokes seaside piers across Britain but is done in a modern way. The fragrance is suggested for layering, particularly with Grapefruit or English Oak & Hazelnut, which might explain its lighter, less tenacious profile. This aligns with the user's note that it's marketed as an ice cream-inspired scent, but the creamy aspect is missing, replaced by white musk.

Performance Metrics

Fragrantica provides community ratings for longevity and sillage:

• Longevity: 2.83 out of 5
• Sillage: 1.89 out of 4

These metrics support the user's and others' complaints about poor longevity and projection, with many reviews noting it as a skin scent after the initial spray, lasting at most a few hours.

Price and Value Assessment

Priced at £128 for 100ml, "Raspberry Ripple" is positioned as a luxury fragrance, but its performance has led to debates about value. The user's comparison to deodorants and fabric conditioners, which often have more personality and longevity, resonates with online sentiments, particularly on Reddit, where users express frustration at the price for a fragrance that doesn't last. Some suggest alternatives in the niche fragrance market might offer better complexity and staying power for similar or lower costs.

Cultural and Market Context

The fragrance is part of a trend toward elevated gourmands, as noted by the user, who mentions delighting in such scents when done well. However, "Raspberry Ripple" seems to fall short in delivering the sophistication expected, with some users on Reddit expressing fatigue with the gourmand trend and hoping for more innovative offerings. Jo Malone's brand influence is acknowledged, with the user suggesting they could sell even an off-cheese scent due to their reputation, but questioning whether they should.

Conclusion

"Raspberry Ripple" by Jo Malone London is a new 2025 release with a Floral Fruity profile, featuring Red Currant, Raspberry, and White Musk, marketed as a nostalgic, summery scent. User reviews are mixed, with some appreciating its light, fresh appeal, while others, including the provided review, criticize its thinness, lack of creaminess, and poor longevity, especially at its £128 price point. It seems likely that for those seeking a long-lasting, complex fragrance, alternatives might be more suitable, but for casual, layering use, it could still be enjoyable. The evidence leans toward it being a polarizing fragrance, with its performance not fully justifying the cost for many users.